Polaroid At CES 2013- Thoughts

Three years ago, the “new” Polaroid presented at CES a clunky wooden mockup of a “new” Polaroid OneStep, a PIC 1000 that was going to use “new” Polaroid 600 film. Neither were to be. And many Polaroid brand fans were very disappointed. Lady Gaga came out to announce her partnership (Grey Label), and that actually resulted in a few admittedly rather cool products, including a digital camera, styled with design inspiration from the SX-70, that creates a print, that can even be bordered with 600/SX-70 style white borders.

The Polaroid iM1836 Interchangeable mirrorless camera.

The Polaroid iM1836 Interchangeable mirrorless camera.

At the 2013 CES, Polaroid introduced the iM1836 (who was the product manager that approved that item number?). This camera holds a lot of promise. While press reports detail some ‘bugs” in this early version, the camera runs on the Android 4.1 Jelly Bean operating system. It comes with adaptors that will allow interchangeability with Nikon, Canon, Olympus, etc 4/3rd system cameras. It comes with a 10-30mm zoom with a constant aperture of f/2.8. And, they are talking a price in the $300 range. It could be a game changer. Really.

Maybe this will drive the Nikon and Canon’s out there to use better in-camera menus, and cameras and lenses that are not so insanely overpriced.

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