Meet The Swinger, The Polaroid Swinger (1965)

The Polaroid Swinger

The Polaroid Swinger

Roll film has not been made in many years. Extinct. Too bad, because I would love to get my hands on one of these, and use it. The Polaroid Swinger was one of the best-selling cameras of all time. Mass produced, beautiful in its simplicity, the camera took instant roll film. I might pick up The Big Swinger, which was made to take the regular 3000 speed pack film. No doubt, the name Big Swinger represented a double entendre. Tons of these cameras show up on eBay, Etsy, and ShopGoodwill.com. After watching this classic commercial, and seeing a young Ali McGraw saunter across the beach in a little bikini, how could any guy not want one of these? The woman was so insanely beautiful.

As basic and primitive the Swinger was, it was the seminal camera that put instant cameras into hands beyond advanced amateurs, hobbyists, and fathers taking up photography. The camera had an MSRP of $19.95 US, selling in camera and department stores for $14. It became a birthday, graduation, or Christmas gift for teenagers, college students, youngsters. And moved Polaroid photography into the “average” 1960’s middle class household, where the color Automatic Land Cameras, priced at much higher price points, was now geared towards the higher income demographics. So, it became a perfect entry point for many wanting to get into Polaroid photography, but unable to do so previously. An important landmark camera for Polaroid.

Rumor has it that the gentleman singing our little jingle, which was written by the great Phyllis K. Robinson, of Polaroid ad agency Doyle Dane Bernbach, is Barry Manilow. Sure sounds like him. Watch this commercial, and see if you can get this song out of your head. Impossible not to…still humming it…..

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